Driving Down Design Avenue

about

Capturing the 'CUSE Culture

This project involved a complete rebrand and the development of advertising materials for a podcast that previously had minimal visual identity. I redesigned the logo and created a cohesive set of promotional assets, using Syracuse sports as the central theme to strengthen the podcast’s visual presence.

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Results

A Powerful Podcast Redesign

Emphasizing Syracuse orange in the photo editing process, along with having the orange bleed off of the players was a bold creative decision that ultimately strengthened the campaign, giving the ads a strong and recognizable visual presence.

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