Clutch
Product design, logo design
Fear the Game
about
Lorem
The objective of this project was to develop an advertising campaign for a brand launching a Halloween-themed product line. I chose to focus on a sporting goods brand specializing in sports swag, including arm and leg sleeves, visors, and sliding mitts. The campaign was designed with a horror aesthetic, to emphasize the intensity and fear factor often associated with sports.
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Results
Fear on the Field
The result is a gritty, grounded advertising campaign that highlights the product within a horror-inspired visual space, using a dramatic and immersive style.
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