Barrio Brew
Brand identity, advertising, and art direction
Designed to Leave a Mark
about
Barrio Brew Branding
The initial branding for this project was inspired by Mexican tattoo design, incorporating bold blackletter typography and gradient treatments. From there, the visual identity expanded to reflect the influence of South Los Angeles Mexican art and its broader impact on the city.
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Results
A grounded identity rooted in South LA
This campaign resulted in focusing on three distinct visual styles: tattoo design, mosaic tile patterns, and mural painting. Each reflecting key influences within Mexican art and the cultural identity of South Los Angeles.
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